|Lucas Oil Regional Off Road Series, Arizona Announces Multi-Year Presenting Sponsorship with Yamaha, one of the World’s Most Recognized UTV/ATV Brands
Gilbert, AZ (January 29, 2016) – Yamaha Racing teams up with the Lucas Oil Regional Off Road Series (LORORS), Arizona for a solid three-year commitment as the Official Presenting Sponsor beginning in 2016. A returning sponsor to the series, Yamaha is increasing their support to coincide with the arrival of their all-new pure sport YXZ1000R Side-by-Side (SxS) vehicle.
LORORS Arizona presented by Yamaha Racing features 6 weekends of short course off-road racing during the 2016 Season with 10 total rounds including the Annual Regional Shootout – this includes racers from Arizona, Southern California, Utah and Nevada amongst others – featuring approximately 12 classes of vehicles and the ever-popular and growing classes of UTVs (especially the Production 1000cc Class with the all-new Yamaha YXZ1000R). UTV classes continue to rapidly grow in popularity due to the preparation ease and affordability of “race ready” vehicles that can go directly from the showroom to the racetrack, attracting a broad range of new and veteran racers to the sport.
Tim Jones, President of the Lucas Oil Regional Off Road Series, Arizona, “Our Series has moved forward with great strides in such a short period. It is our vision to keep up with the leading motorsports companies that provide the best machines to race, and by partnering with Yamaha we are able to do just that. Our Series has quickly expanded its participation in the UTV racing classes, and in order to facilitate the continued growth, we are extremely excited to include such a reputable and innovative company as Yamaha.”
“Yamaha has a long and storied history when it comes to racing, and we’re excited to begin a new chapter through our support of LORORS Arizona and the SxS race community,” commented Steve Nessl, ATV/SxS marketing manager for Yamaha. “It should come as no surprise the only pure sport SxS in the industry would find a home in a short course racing environment, and we look forward to seeing the YXZ1000R compete.”
About Lucas Oil Regional Off Road Series, Arizona
The Lucas Oil Regional Off Road Series, Arizona was launched in 2010 and was incorporated into Lucas Oil's extensive family of off-road motorsports racing and is currently acting as a purposeful feeder program to grow new and veteran talent. The Series is a perfect complement to the hugely successful Lucas Oil Off Road Racing Series (LOORRS) featuring national and pro level competition. With an enduring commitment to producing affordable yet quality, competitive short course off-road racing in a relaxed family atmosphere, Lucas Oil Regional Off Road Series, Arizona provides unmatched racing events that demonstrate the immense talent of the off-road community and brings this exhilarating experience to the fans. For more information on the Lucas Oil Regional Off Road Series, Arizona presented by Yamaha Racing, please visit: www.lucasoilregionalaz.com or Facebook https://www.facebook.com/LucasOilRegionalAZ
About Yamaha Motor Corp., USA
Yamaha Motor Corporation, USA, (YMUS) a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamahamotorsports.com.